Escalating conversations on topics such as climate change, carbon legislation, energy independence, and growing consumer eco awareness generate innovative forward eco movement for some but simultaneously create confusion for others. Many in the field, including our sustainability consulting practice, agree that the gap between eco awareness and action may represent the single largest opportunity for global sustainability progress. While traditional ‘green’ efforts have focused on expanding awareness, the recent explosion of information and global interest indicates that the message has been sent out and received. How do we convert eco awareness to eco action?
As sustainability professionals look to close this gap, different approaches are taken: information sharing, reports, pictures, videos, blogs, tweets, shares on Facebook and the like. There are external forces of good working in our favor too. As written in the post, Nudging and Gaming: A New Green Best Practice? explored are the concepts of nudging and fun as methods to guide us into better, more sustainable practices that help the environment.
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