One of every two Peruvians knows what "biodiversity" means, and most would stop buying products that are not socially or environmentally responsible, according to an international survey that for the first time included this megadiverse South American country.The Biodiversity Barometer, published annually over the past four years by the Switzerland-based Union for Ethical Biotrade (UEBT), measures awareness of biodiversity and related aspects like conservation and sustainable development among consumers, companies and the media.
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