Startups in Emerging Markets Can Lead a Sustainability Movement:

In a conversation with Wamda contributor and founder of GEDS Business consultancy Gulay Ozkan, journalist Simran Sethi explains how startups in emerging markets can adopt a more sustainable approach that will increase profitability, and why startups in emerging markets have a chance to take the lead in innovation when it comes to developing sustainable practices. "In order to be sustainable, you have to be creative… innovation is inherently a part of sustainability thinking," she says. "I think startup companies are absolutely well-positioned to take the lead in this area, because they are more agile, because they are smaller outfits that have a greater opportunity to perhaps in new ways, develop products that are new, [and] create different ways of differentiating themselves in the market." See full Article.