Managing Brands in an Environmental Crisis

The last few years have seen a number of brands at the center of environmental crises. Some have handled the pressure better than others. So how should brands affected by an environmental crisis react and what is their role in mitigating the situation? To begin, we need to distinguish three groups: brands with specific responsibilities in a crisis, a wider group of brands impacted but without direct responsibility, and the few brands that seize the initiative by turning adversity into opportunity. See full Press Release.