Here's an axiom at the core of financial markets that's worth stating explicitly once in a while: Lenders need information to know if borrowers are trustworthy. That's why investors and governments have developed elaborate practices detailing the information companies must or should publicly disclose about how they operate.
These disclosure guidelines aren't written in stone. They're written on paper, and every so often trends in big business recommend that it be updated. The impetus this time: More and more businesses, organizations and investors are adjusting their long-term goals and operations for a world expecting 2 billion more middle-class consumers, scarcer resources and a changing climate. The practice of adjusting these corporate goals and operations travels under the name “sustainability.”
See full Article: http://www.bloomberg.com/news/2012-10-05/new-group-sasb-wants-to-help-sec-define-sustainability.html
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