Introduction
Sustainability is one of the most important strategic initiatives enterprises will undertake in the coming decade. Progress on sustainability is also largely about surfacing new information and then guiding the behavior of staff and others to take appropriate actions based on that information. As discussed in the article, “Sustainability: Moving from compliance to leadership,” the future of sustainability is to embed sustainable practices in business operations, so that it stops being a separate initiative and becomes part and parcel of how a business operates. Information technology makes this possible. Embedding sustainability is the systematic adoption of sustainable practices that integrate the environmental and social impact of products and operations with how economic value is created by the enterprise.
The use of information systems for sustainability efforts is still in its early phase. This presents CIOs with some unique opportunities, particularly given the enterprise-wide and value-generating nature of sustainability. “Sometimes, as in the case of sustainability, a single business unit cannot pull all of the weight on some of the goals.
See full Press Release: http://www.pwc.com/us/en/technology-forecast/2011/issue4/features/feature-sustainability-cio.jhtml
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