Monday, December 24, 2012

What Your Business Needs To Do To Overcome Public Distrust

Trust is a valued but elusive resource, especially when applied to business. Trust in business is seen as both a driver of corporate sustainability efforts and a hoped-for outcome of any sensible corporate sustainability strategy. New data from the 2012 BSR/GlobeScan State of Sustainable Business Poll offers insights into strategies for enhancing trust in companies.

GlobeScan has been working with BSR for the past four years on an annual quantitative survey of BSR member companies. This year’s research, which took place between Sept. 6 and 24, 2012,is based on a survey with 556 senior corporate responsibility and sustainability practitioners on a range of timely issues, including trust.

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