Global survey of priorities of large businesses reveals that urgency to talk about sustainability is not matched by funding
These days, most business leaders have had enough media training to think they know what the outside world wants to hear. And right now, sustainability is one box they are sure to tick. Ask a CEO if sustainability is a strategic issue for their firm, and you'll only ever hear one answer: yes.
Why is it, then, that budgets for sustainability initiatives are frequently so small that they appear to have been shoved in as an afterthought? Urgency to get the keyword sustainability out in the open isn't matched by funding, but why not? Is it simply a symbolic business unit, or are businesses genuinely concerned about sustainability?
See full Article: http://www.guardian.co.uk/sustainable-business/blog/sustainability-survey-match-funding-priorities
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