The lingo of sustainability didn’t offer a descriptive enough term for modern brands that integrate energy savings, waste reduction and innovative sourcing goals into the framework of the way they do business. So professors Peter Dauvergne and Jane Lister coined one: Eco-Business.
Their book on the subject, which hits stores March 15, looks back over 20 years of aspirational goals and commitments that major world brands have made toward sustainability — from promising to eliminate toxic chemicals or pledging zero waste to embracing clean energy.
See full Review: http://www.sustainablebrands.com/news_and_views/articles/eco-business-explores-big-businesss-motivation-behind-green
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