
We might use it to find a restaurant, but in Nigeria it is helping to reduce mortality in childbirth
In the developed world, geolocation technology has its upsides and its downsides. On the one hand, we can now follow our progress as we walk from A to B without getting lost, and find the nearest two-for-one pizza deal in the process. In the future, says Jane Frost of the Market Research Society, governments will use such data "to understand how people interact with services such as public transport and health, and to monitor criminals and detect and prevent fraud". On the other, companies will aggressively mine geolocation data to target customers with goods and services according to their habits and location.
See full Article: http://www.guardian.co.uk/technology/shortcuts/2013/apr/07/geolocation-technology-save-lives-developing-world
