Do you suffer from Lord Henry Wotton syndrome? He’s the chap in Oscar Wilde’s Picture of Dorian Gray who said “To get back my youth I would do anything in the world, except take exercise, get up early, or be respectable”. It’s an attitude we all have to something or other we feel is desirable, but not to the point of making much of an effort. Saving the environment falls into that category for many people, but the good news for the planet is that the OECD has identified a group of people who “believe that sacrifices will be necessary to solve environmental problems”.
These “environmentally motivated” citizens form one of three groups identified in Greening Household Behaviour, based on the Environmental Policy and Individual Behaviour Change (EPIC) survey carried out in 2011 in 12,000 households in 11 OECD countries. The other two groups are the “environmental sceptics” who believe that environmental problems are exaggerated; and the “technological optimists” who believe that the problems are real, but that technological innovations are key to solving them.
See full Press Release: http://oecdinsights.org/2013/06/05/world-environment-day-greening-household-behaviour/
Posts
