The climate market has the potential to grow from US$ 10 billion to US$ 500 billion in yearly revenues within 20 years, generating 500 million additional jobs worldwide, especially in poor, rural areas for small-scale farming families. This is achievable through what I call a process of “insetting”.
It is an outdated conception to believe that companies can go on developing, disconnected from the natural and social ecosystems they in fact depend upon. The way companies offset is also outdated, with offsetting projects being totally disconnected from the companies’ activities.
Insetting, on the other hand, means reinforcing the social and environmental ecosystems that a company depends on by developing climate mitigation and adaptation projects within its core business. This brings in social and environmental innovation in the same way any technological or marketing innovation can bring benefits to the company. It also creates new processes, companies, products, jobs, etc., while protecting the planet and helping disadvantaged communities to be more resilient.
See full Article: http://forumblog.org/2013/02/insetting-the-future-of-climate-change/
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