Employment in high-return activities is the pathway to economic empowerment for African women
Tanzanian businesswoman Dina Bina has been running and promoting Dina Flowers Company Ltd. for over a decade. She emphasizes customer care: “You should go out of your way to do something extra.” It paid off for her when she was offered a contract to help do the landscaping at Dar es Salaam International Airport. When her husband, Mwita Bina, saw how the company was thriving, he left his own job to join Dina Flowers and is now its chief financial officer. “We went into the flower business because of Dina,” he says. “She noticed an opportunity, because there were hardly any florists in town.” Mwita’s salary provided the start-up capital for Dina Flowers. Of his wife’s success, Mwita says, “I suspect there are a lot of men who would be threatened. But I am not one of those. For us it’s worked well in that we really complement each other.”
See full Article: http://www.imf.org/external/pubs/ft/fandd/2013/06/blackden.htm
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