As the auto industry struggled to recover from the recession, it swore off the deep discounting that destroyed profits and led to disaster. Now, a price war has erupted in the industry’s smallest segment: electric cars.
General Motors Co. (GM)’s $5,000 price cut yesterday on its Chevrolet Volt plug-in electric vehicle came in response to rapid-fire discounting on battery-powered models this year. It began with Nissan Motor Co. (7201) slicing $6,400 off the sticker of its Leaf electric car in January, followed by price cuts from Ford Motor Co. (F) and Honda Motor Co. on their EVs.
See full Article: http://www.bloomberg.com/news/2013-08-07/green-price-war-breaks-out-to-spark-interest-in-electrics.html
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