Even the casual observer has gotten the point by now: Corporate boards everywhere are seeking directors with digital expertise. Don’t despair if you haven’t signed one yet. Some of the most in-demand digital directors get 10 or more offers a year to serve on boards and, with challenging day jobs, can only pick one or two. That doesn’t mean you can’t recruit a highly desirable digital director; you just have to know how to go about it.
Attracting and recruiting a new generation of directors requires more than compensation and the flattery of being asked to serve on a board. “Prove to me,” these directors say, “why is it in my interest to serve on your board?”
See full Article: http://www.kornferryinstitute.com/institute-blog/2013-07-08/recruiting-digital-expertise-board-directors
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