CSR has shifted from the preserve of amiable amateurs to become a strong, serious agenda argues Paul Monaghan. But what's next?
For nearly two decades I have been privileged to lead many of The Co-operative Group's ethical and environmental programmes. But no more. I've left what must be one of the easiest and best-resourced corporate social responsibility jobs out there – to help instigate the next (and hopefully most impactful) phase of corporate social responsibility.
CSR old style
The Co-operative Bank's charismatic managing director, Terry Thomas, first drew me in to Europe's largest consumer co-operative back in 1994. My brief was to embed ecological sustainability and to push forward what was already a radical agenda. It was a time of change and optimism. Political change and economic prosperity was in the air following the end of the Cold War era: John Major's Conservative government looked to be on its last legs in the UK; apartheid was crumbling in South Africa and Bill Clinton and the Democrats had recently taken the Whitehouse.
See full Article: http://www.guardian.co.uk/sustainable-business/csr-retrospective-how-movement-developed-90s
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