An iPhone Tester Caught in Apple's Supply Chain

Beneath the spotlight in a San Francisco performing arts theater, Apple (AAPL) marketing chief Phil Schiller was about to stage-manage one of the most anticipated product unveilings of the year. It was the first post-Steve Jobs reveal of a new iPhone. Schiller was comforted by what he saw in the darkened audience. “It’s really neat to stand here and see all the Apple logos glowing,” he said of computers on the laps of journalists, analysts, and fans, all poised to send his words into the world.

The lights dimmed, and Schiller stepped backward, stage left. A glowing iPhone 5 came up from beneath the stage, rising on a pedestal. “It is an absolute jewel,” he said. Schiller then pitched the phone’s features, including an 8-megapixel camera. A photo of a quiet cove flashed on the big screen. “The ocean just looks bluer on the iPhone 5,” he said, as an image of two boys, lying on green grass and smiling into the lens, replaced the cove. “Kids look happier. They really do. And the world is just a more beautiful place when you take pictures with the iPhone 5.”

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