With all the focus on how social media and digital technologies are affecting business today, it stands to reason that marketers with contemporary experience in these areas would be in significant demand on corporate boards looking for ways to “get smart” on these important strategic priorities.
But the fact of the matter is that few marketers currently serve as directors on Fortune 1000 company boards today. While not entirely exhaustive, our research indicates that of the more than 9,800 board seats for those companies, only 38 are occupied by top marketing leaders. The list farther down in this article highlights some of the marketers who are among the very few marketing executives serving on public or private company boards, including two marketers serving on their own company boards.
See full Article: https://www.spencerstuart.com/research-and-insight/myths-and-opportunities
Posts
