Tapping NGOs' sophisticated assets can help companies enter developing markets, increase efficiency and grow social impact
Historically, companies have viewed nonprofits primarily as recipients of their philanthropy – usually in the form of cash and product donations, as well as employee volunteers, in exchange for a boost to their reputations or stronger relationships with local stakeholders. But viewing nongovernmental organizations simply as grantees overlooks the sophisticated assets they can bring to corporate partners.
As more Western companies look toward emerging and developing markets for future profits, they are finding that NGOs possess the technical skills, local relationships and knowledge about social challenges that are critical to developing and working in new markets. Recent partnerships between Unilever and Care, and Dow Chemicals and the Nature Conservancy, demonstrate how some companies are turning to NGOs as critical problem-solvers and partners. FSG's recent report, Ahead of the Curve, highlights these shared-value partnerships as a major new opportunity for the private sector and the NGO of the future to create greater impact.
See full Article: http://www.theguardian.com/sustainable-business/ngo-business-nonprofit-partnerships-gsk-nespresso-wwf-coke
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