An urgent need for job growth is spurring an innovative trend in CSR and high-minded commercial initiatives.
In most developed nations, corporate social responsibility (CSR) initiatives center on issues such as environmental sustainability, alternative energy, clean technology, and social welfare. Driving these activities, more often than not, is a company’s desire to appeal to strong consumer sentiment.
But in the Middle East and North Africa (MENA), CSR is becoming something fundamentally different. It is focusing less on catering to consumer attitudes, and more on addressing social and economic challenges that are hindering development, most notably the shortage of jobs.
See full Article: http://www.strategy-business.com/article/00241?gko=20aae
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