Whether you’re facing down competition from China or the guy next door, you need to know what these five companies have already made part of their corporate DNA: The secret to success is all about looking after your customerSeveral weeks ago, I went to return an item that I had purchased from a multinational retail establishment that had recently opened in Cairo. The item in question had an obvious manufacturing defect I noticed as soon as it came out of the box. The sales associate, however, was not so sure. Dripping skepticism, he took his time examining the item before finally deciding the issue was serious enough to warrant a phone call to his manager in the back office.
Ten minutes later, the manager reluctantly showed up to explain that there was simply no way I could return or even exchange my purchase.
“How do I know that this damage didn’t happen after you took it out of the box?” he demanded.
Stunned by his ‘the-customer-is-always-wrong’ attitude, I refused to answer and instead launched into a tirade about how his behavior was discrediting his international employer’s reputation.
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