Saturday, July 29, 2006
Corporate personality - does it help companies to play fair?
Differing values on display at Microsoft and PepsiCo can be put down to quality of leadership Microsoft has had a tough couple of weeks in Europe, being fined by the European Commission for not playing fair with its competitors.
At the same time, PepsiCo has been bathing in the warm glow of approval after it spurned the offer to benefit from industrial espionage at Coca-Cola.
So what does it really mean, to operate within a culture of fair competition?
Microsoft would contend that this is a less easy equation that it would appear at first glance.
See full Article.