As the social responsibility message becomes more universally accepted, and it's no longer "us against them", the difficulty is to keep driving the agenda forward, says Jeremy Sweeney
The greatest cause of unhappiness in relationships, professional or personal, is not the differences between the parties concerned, but an inadequate philosophy of how to manage the conflict that arises from those differences.
This neatly describes one of the issues now limiting progress on corporate responsibility. As progress has been made, so the original differences between the participants have become blurred and thereby the original philosophy of managing differences counterproductive.
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