Wednesday, August 09, 2006

Beauty=Bucks?


In today's society, it pays—literally—to be good looking

Carrie Ferguson's life changed after she lost 75 pounds in one year.

Guys flirted with her in bars. Co-workers were a little nicer, though they probably didn't realize it. Customers at the makeup counter where she worked would come up to her and ask what products she used.

And the aspiring actress got more roles.

"I told people it was like my own private sociological experiment," said the 28-year-old Lakeview resident, who shed the pounds through Weight Watchers. "I grew in popularity."

It's an ugly truth: How we're treated has a lot to do with how we look. Research as well as anecdotal evidence shows that people considered to be highly attractive are more likely to get hired, make more money and sometimes perform better in their jobs.

Like it or not, beauty is a powerful determinator of fortune and misfortune, says Gordon Patzer, dean of the business school at Roosevelt University who has spent 30 years studying the phenomenon of physical attractiveness.

See full Article.