Strategic Focus is often the most powerful concept that your management team can use to guide their understanding of what it takes to succeed. Only six categories are required to define overall direction for most organizations. Let's take a look at how each area of strategic focus can provide a concise description of what makes your business tick.
1. Products/Services:
A company that is product or services focused derives its long-term success from a specific product or service. Most of what that company does centers around that specific product idea and how to make it better. As a total business, General Electric is very diverse and complicated. It is difficult to ascertain the strategic focus of such a complex corporation. At the divisional level, however, focus becomes more apparent: GE Aircraft Engine (still a considerably large business entity at over $11 billion in annual sales!) is product focused. Virtually all that they do is centered on the design, production and sales of jet engines.
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