Most consumers have not cut back their spending on green products, according to a new survey.
The 2009 National Green Buying survey by Green Seal and EnviroMedia Social Marketing found that half of consumers are buying just as many green products now as they did before the economic downturn began. An additional 19 percent are buying more products than before, and 14 percent are buying fewer green products.
When asked what the main factor is when making purchasing decisions, the amount of consumers that said a product's reputation mattered most (21 percent) was followed closely by word of mouth (19 percent) and brand loyalty (15 percent).
Only 9 percent said that green advertising is the primary influence on their purchase choices.
The survey revealed a few other issues related to green advertising. About one in three of those surveyed said they do not know how to tell if the claims on a green product are true, with only one out of 10 consumers trusting product claims no matter what.
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