Corporate social responsibility, or CSR, is a concept that seems to float in and out of the public’s consciousness. At its most fundamental level, CSR policies call for companies to advance the public’s interest as well as their own profits. The practice—or lack of—socially responsible principles has placed large businesses such as Exxon Mobil Corp. and Nike Inc. in the ethical spotlight, and CSR is a concern expected to gain momentum in policy debates under U. S. President Barack Obama, who seeks to expand the economic “safety net” that protects both American citizens and workers abroad.
Knowledge@Emory spoke with Jagdish Sheth, a corporate strategist and chaired professor of marketing at Emory University's Goizueta Business School, about how companies can score points with consumers by incorporating CSR in corporate strategy.
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