Most companies want to do the right thing; they know there is benefit in doing so. So why, then, aren’t firms taking on gender inequity in the workplace?, an issue that never seems to be resolved despite decades of talk and study.
Iris Bohnet, a behavioral economist at Harvard and director of the Kennedy School’s Women and Public Policy Program, knows just the thing. She calls it the “nudge,” a concept borrowed from Richard Thaler and Cass Sunstein.
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