Everyone knows that getting appointed to a corporate board can be a huge boost to your career. What’s less well-known is the role that flattery plays in getting nominated to a board seat. Now two business-school professors, Ithai Stern, of the Kellogg School of Management, and James Westphal, of the University of Michigan, have completed a research study about ingratiation and social interaction among high-level managers that uncovers the kind of subtle flattery most likely to land you on a corporate board.
Stern and Westphal surveyed 134 CEOs and 765 board members, asking them to divulge their most effective tactic for boosting a boss’ ego without arousing suspicion. Reassured that the study was backed by two prestigious business schools, the executives did just that.
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