How to shock your sales force into more ethical behavior. A new interactive game, Rocked or Shocked, quizzes sales and marketing employees on code of conduct.
One drug company hopes to shock its sales force into more ethical behavior. Abbott Laboratories has developed an interactive game, Rocked or Shocked, to quiz sales and marketing staff on the drugmaker's code of conduct.
Give the wrong answer to questions like "When is it appropriate to accept baseball tickets from clients?" and the player automatically delivers a high-voltage jolt to avatar Joe Salesguy, who sizzles and collapses into a charred lump. Choose correctly and he perks up, smiles and straightens his tie.
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