It looks like options still have a value, even if you have to account for them. Or it may be that they believe that the accounting rules will be changed back to where they were, being don't account for them at all.
What about the shareholder groups. Don't they have an interest in ensuring that ALL the costs of running a business are taken into account?
Related links:
Options not out yet, VCs say
NVCA's view: FASB final stock option ruling lacks real world application