S. G. Hart & Associates, LLC, The Brand Equity Protection CompanyTM, writes about brand protection as an important element of compliance for public companies who must comply with The Sarbanes-Oxley Act of 2002 (SOX) in its April 2005 issue of BrandEyeTM. The current issue highlights the need for boards of directors and senior mangers to gauge the threat level of counterfeiting and product diversion to determine if damages require disclosure under Section 302 and whether proper disclosure controls are in place in this assessment. S. G. Hart & Associates also discuss Section 404 and its implication that the protection of corporate assets from fraud includes protection from the threat of counterfeiting and product diversion. Section 404 requires public companies to report on the effectiveness of internal controls designed to safeguard assets from fraud and have independent auditors attest to the effectiveness these controls.
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