Saturday, July 16, 2005

Corporate Social Responsibility: Hard Choices on Soft Issues


Pro-environmental announcements from global giants like General Electric and JPMorgan Chase have spotlighted corporate social responsibility. Yet, there's no mandate to promote such issues in the U.S., where some companies are clearly more proactive than others. Meanwhile, Europeans have brought "green" issues to the forefront.

The original Rouge River plant built by Henry Ford, with its gigantic smokestack, at left, and the new plant, featuring the world's largest "living roof."

The original Rouge River plant built by Henry Ford, with its gigantic smokestack, at left, and the new plant, featuring the world's largest "living roof."

See full Article.