Some people are attracted to a job because of the salary, others take up jobs because they want to be part of a strong brand, and others because the job comes with a flash car and cool toys.
Fortunately, some people are motivated to seek jobs because they are determined to make improvements, not just for themselves but also for you and me.
Working for a non-profit organisation attracts the kind of people with strong values, such as Mark Wells, who was appointed chief executive of the Youth Hostel Association (YHA) 10 months ago. He has a personal commitment to sustainable development and believes that "we must make decisions for today that will sustain the environment and the Earth in the future".
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