The surprising implications for your business
Most companies are a couple of years behind the globalization curve. They may know that building a global business model is fundamental to success, but they’re not yet clear how it matters, how it’s dangerous, and how big the upside could be.
Globalization makes strong business designs stronger, and weak business designs weaker. That’s true in part because new competitors from all corners of the globe are combining low cost and high technology to build market share very quickly. For many established players, it’s harder to create value through the traditional activity chain, which includes fabrication and back-office functions. Instead, the ways to create value are shifting to two areas at either end of the chain:
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