Ever since the wave of corporate scandals in 2002 led to new ethics rules, American businesses have been scrambling to comply - not always enthusiastically. Complaints about the costs of implementing new accounting rules in the federal Sarbanes-Oxley Act are legion. And to some observers, efforts at compliance often look like lip service.
But some companies - publicly held and privately owned - have been setting the pace as good corporate citizens. Beyond simply focusing on the bottom line, they care about how they do business and how they affect the customers and communities they serve.
"Most companies today are probably oriented toward legal compliance - gotta obey the rules," says Marjorie Kelly, editor of Business Ethics magazine. "Then there are others who say, 'We need to adopt ethical values in the core of how we manage this company.' The best firms are doing that."
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