Stanford classmates Janet Kraus and Kathy Sherbrooke formed a new company, Circles, with the goal of creating a leading experiential-marketing company. For example, it would plan experiences such as a dinner prepared by a celebrity chief, private use of a castle, a zero-gravity flight adventure and so on.
While the business was growing, the founders realized they needed to land big corporate clients. But how to get their attention?
"We decided it would be incredibly valuable to have someone on our side of the table who had some direct industry experience, a ton of professional experience and who could vouch for us," said Sherbrooke.
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