Thursday, February 23, 2006

Innovation: Why the Short Shrift?


North American HR leaders rank creativity low on the totem pole, a new survey reports. Consultant Rich Wellins explains why


With all the ballyhoo over innovation as the management mandate du jour -- one need look no further than the agenda at the World Economic Forum in Davos for proof -- it's tempting to think that the message might finally be getting through. The hunt for creative talent is crucial, the development of new products critical. And you, dear manager, should know your company holds the qualities of innovation and creativity in the highest respect.

But new data released from human-resources consulting firm Development Dimensions International show that's hardly the case. About a year ago, Pittsburgh-based DDI surveyed more than 900 human-resources managers and 4,500 leaders in other corporate departments across 42 countries and 36 industries. It asked leaders the following question: "In your organization, which of the following leader qualities get the most respect?"

See full Article.