When Andy Grove got his PhD from theUniversity of California, Berkeley, in 1963, he was a corporate recruiter's dream candidate. He had a number of job options, perhaps the best of which was with Bell Labs, then the Mecca of research in solid-state physics. But Grove made a different choice. Rather than head for Bell Labs, he joined Fairchild Semiconductor, a West Coast upstart, where he worked under the legendary Gordon Moore, who led the company's research operation. That was an early example of out-of-the-box thinking from Grove, who five years later left Fairchild with Moore and others to co-found Intel.
After he succeeded Moore as Intel's CEO in 1987, Grove took other steps that shunned conventional logic -- perhaps most visibly during the "Intel Inside" campaign of the 1990s.
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