Executives around the world believe it takes companies slightly more than three years (3.2 years) to recover from a crisis that damages their reputation, according to market research by Burson-Marsteller.
The research, which is based on the opinions of 685 business "influentials" -- CEOs, senior executives, financial analysts, business media and government officials in 65 countries - also shows that quickly disclosing the details of a scandal or corporate misstep should be management's top priority as it begins the process of restoring corporate reputation.
Every two years, Burson-Marsteller conducts market research to identify the drivers of CEO and corporate reputation.
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