PricewaterhouseCoopers' recruiting efforts take into account recent college grads' desires for a better work-life balance
Will accountants finally be known as the hipsters of the business world? Probably not, but thanks to Big Four accounting firm PricewaterhouseCoopers' recruiting Web site, young CPAs can act their age. Interactive features, bright colors, stories from all types of recent hires, and youth-oriented lingo—which is catchy, but not over the top—dot the site.
"We do a significant amount of research on the next generation of people we are hiring, to find out what their passions are and where their interests lie," says campus recruiting manager Christina Fitzpatrick.
Fitzpatrick should know what candidates want. For the past seven and a half years, she has been involved in campus recruiting at PwC, and before that she worked for a year in marketing and public relations.
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