Leslie Gaines-Ross, a new Ethical Corporation online columnist offers some tips
It seems that reputation problems have been with us for centuries, if not since the beginning of humankind.
The Parmalat and Enron crises, the WorldCom debacle, and the Royal Ahold scandal all amount to modern day “Scarlet A’s.”
However, carefully run and well-led companies do not need to be forever tainted.
The good news is that companies can eradicate the stain of corporate sin, but first they need to know where to begin.
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