
Imagine that you are invited out for dinner with your boss. How satisfied would you be if: (a) you order what you want, or (b) your boss orders for you? Assume that you are given no choice and that your boss orders snails followed by fish for dinner.
In the Western mindset, we expect to have a choice. Receiving something that we do not choose is dissatisfying. There is an assumption that the closer we come to our preferences (i.e., the higher the fit), the more satisfied we will be.
But is this assumption universally valid? For example, would Taiwanese employees be satisfied if their boss selected their dinner dish, even if they preferred to eat something else? What happens when individuals from very different cultural contexts do not get what they prefer? Are satisfaction and personal values one and the same?.
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