I´m going to have to disagree with Mallon Baker on this one, certainly as regards to BP.
It is true that John Browne of BP has made pronouncements over the right things to do and his company´s pretty new logo and growing number of sustainability reports attest to the words of the strategy.
Unfortunately, at the same time, the facts on the ground show that BP is coming up short.
The failed safety and environmental standards in the US, not once but continuously, show that, on the ground, they are well short of the rhetoric.
Fine words are necessary but correct actions are essential!
Onésimo Alvarez-Moro
See article:
Sometimes it is important to remember that everyone makes mistakes and that many perceived corporate villains are quietly setting industry-leading standards
There are some people out there who cannot see a serious attempt at corporate responsibility without willing it to fail. Those were the people joining BP's competitors in celebrating the company's recent troubles.
BP is one of those companies the campaigners love to hate. It has rebranded itself as being on a long-term journey towards a sustainable energy future. Chief executive John Browne has shown real leadership in his public pronouncements, and BP's corporate social responsibility reporting is an example that many have found inspiring.
But the campaigners just found it annoying, and derided the company for its "Beyond Petroleum" aspirations.
See full Article.
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