When General Motors Vice Chairman Bob Lutz has something to share with the public, he no longer speaks entirely through his press office.
Instead, he posts on GM's "Fast Lane" blog. Lutz talks about obvious topics, like the company's newest cars and trucks, but he also posts about lessons learned or clarifies his point of view when readers submit notable comments. When one recent blog commenter implored Lutz to make some improvements to some GM models, Lutz didn't hide in his proverbial corner office. The very next day, he posted to his blog: "First of all, thanks for your candid feedback. That's what this blog is all about. And it also gives me a chance to respond when I see something off base, which I'm going to do right now!"
Lutz isn't alone in his approach. High-tech company insiders have been blogging for some time, but now other industries are getting on board.
See full Article.
Posts
