Another case of apparently infantile previsions of the potential consecuences of their actions. Either that or the potential for making much noise made the risk of criticism worthwhile.
This is another of these "brilliant" marketing campaigns that make reputations and get much press........the objective of all marketing campaigns.
If no one thought that announcing that a coin, potentially valued at $1 million, was buried in a cemetery, would not cause a stampede, displays ignorance of the highest degree. If it was part of the strategy, there is a need for severe penalties, and I mean severe, firings included.
This type of campaign works in terms of publicity and will grow unless the true cost is transfered to the geniuses who are organizing them.
The time to act is now!
Onésimo Alvarez-Moro
See article:
Less than a month after highways and bridges were shut down during a bomb scare touched off by an advertising stunt, a new marketing scheme has led angry city officials to shut down a historic site.
A clue in a Dr Pepper promotion suggested a coin that might be worth as much as $1 million was buried in the 347-year-old Granary Burying Ground, the final resting place of John Hancock, Paul Revere, Samuel Adams and other historic figures.
After contestants showed up at the cemetery gates early Tuesday, the city closed it, concerned that it would be damaged by treasure hunters.
See full Article.
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