The Annual RQ 2006 study conducted by Harris Interactive(R) measures the corporate reputations of the most visible companies in the United States. According to this year's Annual RQ(SM) survey, Microsoft jumps seven places over last year to rank No. 1 with a Reputation Quotient(R) (RQ(SM)) score of 80.74. Johnson & Johnson ranks second with an RQ score of 80.44, and 3M ranks third, with an RQ score of 80.09.
The Wall Street Journal published these results in its feature article "How Boss's Deeds Buff Firm's Reputation" on January 31, 2007 and included the list of the "60 Most Visible Companies" in the United States. The study, conducted by the Harris Interactive Brand and Strategy Consulting Group, evaluates companies along six key dimensions that comprise a company's corporate reputation: vision and leadership, social responsibility, emotional appeal, products and services, workplace environment and financial performance.
This year, the Annual RQ further examined some subgroups of the general public -- in particular influentials* and general investors* -- to determine their views of corporate reputation. The research demonstrates that influentials' view of corporation reputation and which companies are excelling and which are not differs from the overall results.
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