G P : How did you discover the approaches?
C F : We focused on the CEO, who has the toughest job in business. Every day, he or she carries the weight of the entire organization. CEOs are asked to make decisions when they don't have all the information they need. They own the accountability for decisions that are sometimes made on their behalf, without their knowledge. We looked at how CEOs at Coca-Cola, Gillette, Nintendo, Hewlett-Packard, Goldman Sachs, Nestlé and other companies actually spend their days, whom they see, where they go, which decisions they do or do not make, and why.
G P : Why is a leadership approach important?
C F : Anyone running anything today must have a systematic leadership approach to move forward. CEOs or managers of business units of any size have to know which of the five leadership styles they're using, make sure it's the right one for the business situation and use it to its maximum potential. When this happens, the whole organization is on the same team, with the same, coherent goal.
The leadership approach can focus the company, even turn it around. Typically, companies that fail apply the wrong leadership approach, or even worse, none at all.
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