No more. We have to examine why chaos surrounds issues that once seemed simple. For example, the beer manufacturer's challenge used to be: Deliver a "light" beer to consumers. Now it's: Get a Super 6 Global Perspectives, Spring 1996 Bowl special pack, designed for 21- to 25-year-old men in Texas, to Wal-Mart for distribution on the second Tuesday of the month. Managers can't make inconsistencies disappear, solve them completely or escape from them. However, they can, and should, minimize them and reduce their starkness. Understanding five key paradoxes is the first step:
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