Public image, political views, and the issues that really matter to today's business leaders were among the many issues addressed in a new survey by Director, in conjunction with the Carbon Trust and HSBC Insurance. When asked to indicate from a pair of words, which one better captured the general public's view of business directors, the majority (over three-quarters) chose greedy and rich. Over half felt that they are seen as selfish and corrupt. On the upside, three quarters also chose risk-taking while half chose skilled.
But the overriding impression is one where business is looked upon in a negative way. According to Rebecca Harding, executive director of the Global Entrepreneurship Monitor (GEM) at London Business School, these findings are at odds with the public's actual perception as measured by the GEM survey.
She says: "Most entrepreneurs think the public see them as money-grabbing, but according to our findings the public think quite favourably of them."
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